Download the latest Embedded Finance Tracker®, a Galileo and PYMNTS collaboration.
Small and midsize businesses (SMBs) face significant challenges when it comes to making payments, which often can be a high-friction, time-consuming and error-prone process. To solve these payment challenges, SMBs increasingly are looking to embedded finance solutions–and this growing demand is giving rise to what many see as one of the biggest opportunities in the payments industry.
Solving SMB Payment Pain Points
Recent survey data reveal the key payments challenges SMB are facing, including:
High costs
Time-consuming processes
Lack of financing options
Embedded finance tools offer the potential to significantly mitigate these pain points for SMBs by integrating payments into the non-financial systems SMB use to run their business, thereby streamlining the payment process, reducing costs and opening up new financing opportunities.
“Small business owners are desperate for ways to drive more efficiency in order to realize critical financial savings and have more precious time to devote to actually running their company,” noted Scott Johnson, senior vice president of business development for Galileo Financial Technologies. “Now the technology is there to do that by embedding payments into the other non-financial systems SMBs use every day to manage aspects of their company."
The Market Potential of SMB Embedded Finance
The potential business benefits of B2B embedded finance solutions aren’t being lost on the SMB sector, where interest in - and demand for - such solutions is growing quickly.
A recent study found that 60% of SMBs said they desire embedded financial services to help them smooth their payments processes, while 50% believed embedded solutions would offer enhanced payment data that could drive actionable insights into their operations.
What’s more, another recent study found that 52% of SMBs with between 50 and 249 employees were interested in banking through a non-financial services provider–and 57% were willing to pay a premium for the convenience of such an arrangement:
This increasing appetite for new embedded solutions represents a major opportunity for payments and financial service providers serving the segment.
Want to Learn More?
For more insights on the growing SMB demand for embedded finance solutions, download the latest Embedded Finance Tracker®, a Galileo and PYMNTS collaboration.
Expanding Financial Inclusion in LatAm: Extending Credit and Revitalizing Dormant Accounts
Extending credit access and activating dormant accounts will define Latin America's next financial inclusion decade.
Tailored Financial Experiences for Older and Younger LatAm Consumers
Latin America's next financial inclusion phase requires tailored banking experiences for older and younger consumers.
Why Debit Rewards Are the Next Big Opportunity in Brand Loyalty
Discover how debit rewards are revolutionizing brand loyalty programs, offering untapped opportunities for consumer engagement and growth
LatAm’s Instant Payment Boom through the Lens of Gustanomics
Latin America's instant payments revolution: How Pix, SPEI, and Transferencias drive customer loyalty through Gustanomics.
How Galileo Is Modernizing Loyalty with Co-Branded Debit
Modernize brand loyalty with Galileo's innovative co-branded debit solutions targeting credit-averse consumers and younger demographics.